Through Leadreporter, advisers can follow the progress of their leads and track the money which has been made from leads. Leadreporter also contains a tool for advisers to distribute leads to their sales team.

Advisers will have the ability to bring leads from all other sources into one system, so they can manage each lead. This will work for all leads, whether they are from Leadbay, other lead generators, web sites, estate agents or referrals.

Statistics on individual response times, efficiencies, conversion rates, lead spend, revenue and return on investment can be provided by Leadreporter.

Grant Stevens, managing director of Leadbay said: “The integration will give advisers the ability to manage their leads like never before. It will enable them to measure return on investment as it will clearly show the money advisers are making from leads bought from Leadbay.”

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